Topgolf opens first Wisconsin venue in Monona

Topgolf has opened its first Wisconsin location in Monona, marking the brand’s 103rd venue in the country.

The new site, Topgolf Madison, was celebrated with a preview night and ribbon cutting ceremony in Monona on Thursday. The facility opens Aug. 14 and is located at 6600 Topgolf Way, near the intersection of Beltline Highway and Broadway in Monona.

Monona Mayor Nancy Moore said the project is expected to play a larger role in the area’s development.

"Topgolf was in search of its first Wisconsin location for quite some time, and we’re very pleased that they chose Monona", said Monona Mayor Nancy Moore. "It will be a terrific recreational and entertainment venue in the Madison area and will be a draw for residents and visitors alike. It is also an important anchor for the continued redevelopment of Broadway Drive and will serve as a powerful catalyst for future growth and investment throughout the community."

Topgolf said the Madison location is its new prototype, combining its golf games with new entertainment and technology enhancements. The venue includes 72 outdoor, climate-controlled hitting bays across three levels, lounge-style seating and high-top tables in each bay, and a full-service bar and restaurant led by chefs.

Other features include game day suites, private event space for team outings, parties and meetings, and outdoor social spaces with yard games. The outfield also includes enhanced target lighting synced to a music-and-light show and a regulation-sized field goal post.

For sports viewing, the venue has a 22-Foot Video Wall and more than 100 screens ranging from 43″ to 86″ LCDs, according to Topgolf.

Topgolf said the Monona location broke ground in October and is expected to employ approximately 200-250 team members.

Topgolf describes its venues as a modern golf experience where guests of different skill levels can play in a relaxed setting. During game play, guests aim at giant outfield targets while Toptracer technology tracks each ball’s flight, distance and accuracy in real time.

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